Biography
In 2010 trained architect Tadao Cern (born 1983) from Vilnius, Lithuania chose to turn his passion for artistic photography into his profession. He first found international acclaim in 2012 with his series “Blow Job” whose sitters’ facial features are bizarrely distorted through the use of a forceful air current. His subsequent project, “Revealing the Truth” consists of a digital revision of two icons from art history: While Leonardo di Vinci’s “Mona Lisa” leaves its original frame and presents itself to the viewer in an unfamiliar materiality, Vincent van Gogh, as seen in his self-portrait from 1889 that hangs in Paris’ Musée d’Orsay, confronts the viewer as a real, live human being with a piercing stare. The irresistible effect of this digital reconstruction attracted the attention of major institutions such as the Museum of Modern Art in New York, the Van Gogh Museum in Amsterdam, and the Saatchi Gallery in London.
However, this positive response was surpassed by the global success of “Comfort Zone” created in 2013. With this series, the Lithuanian photographer Tadao Cern (born 1983) has documented the beach as a place where the prevailing concept of beauty and the otherwise fiercely guarded sense of privacy are both irrelevant. In contrast to other realms of public space, which are subject to incessant social controls, it seems all of these factors and norms are thrown out when one is at the beach. Dozing sunbathers, initially photographed without their knowledge, have constructed a hermetic microcosm atop their colorful beach towels that makes their physical presence unassailable. The range of beachwear fashions and the selected accessories, the contortions of the sleepers’ bodies, as well as the differences of their physical appearances come together as still-life arrangements causing an aesthetic elevation of the beach and its temporary inhabitants. The mundane and the unique, the ordinary and the artful, the sublime and the (unintentionally) comical melt into a fascinating diagram of human lifestyles and variety.
In addition to his photography, Tadao Cern devotes himself to experimental techniques in painting (the series “Chromatic Aberration”) and all-encompassing installations (“Black Balloons”).
Curriculum Vitae
1983 | born Tadas Černiauskas in Siauliai, Lithuania |
2002–2009 | studies of architecture at Gediminas Technical University, Vilnius; bachelor’s and master’s degree |
2007–2009 | working as an architect in an architectural office in Vilnius |
2009–2010 | working as self employed architect |
2010– | freelance artist |
Tadao Cern lives and works in Vilnius, Lithuania. | |
Exhibitions (S = Solo show, G = Group exhibition) |
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2015 | “Tadao Cern: Comfort Zone” (S), Digitaliseum Gallery of Contemporary Digital Art, Malmö, Sweden |
“Heat” (G): ‘Comfort Zone’, SF Camerawork Gallery, San Francisco, US | |
“Tadao Cern: Comfort Zone & Paintography” (E), nhow gallery, Berlin | |
2014 | “Tadao Cern: Comfort Zone” (S), Ingo Seufert Gallery for Contemporary Photography, Munich |
“Festival d’arts visuels Images” (G): ‘Comfort Zone’, Vevey, Switzerland | |
“Continental Shift” (G): ‘Revealing The Truth — Van Gogh’, Saatchi Gallery, London, UK | |
2013 | “Festival les Boréales” (G): ‘Blow Job’, Caen, France |
“Photo Romania Festival” (G): ‘Blow Job’, Cluj, Roumania | |
“International Media Arts and Music Festival ‘Centras’” (G): ‘Paintography’, Kaunas, Lithuania | |
2012 | “Kaunas Photo. Fotomeno festivalis” (G): ‘Blow Job’, Kaunas, Lithuania |
2010 | “New York Faces” (S), UAB Teatro Arena, Vilnius, Lithuania |
Prizes & Awards |
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2016 | ‘Comfort Zone’: 4th place at “All About Photo” awards |
2015 | ‘Comfort Zone’: Bronze at “The Society’s 158th International Print Exhibition” by “The Royal Photographic Society” |
‘Comfort Zone’: “Emerging Talents 2015” by “Lens Culture” | |
‘Comfort Zone’: 1st Prize in “Fine Art Photography Awards” | |
Bibliography |
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2015 | “the perfect blow job. Art of Tadao Cern”, xamou-art.co.uk (10/20/2015) |
Olga de Frutos: “Zona de comfort”, quo.es (8/12/2015) | |
kawi kaien: “Sfotografował plażowiczów w naturalnych pozach. „Leżąc na piasku zapominamy o wszystkim”, tvp.info (6/11/2015) | |
“Comfort Zone: Photographer Tadao Cern captures sunbathers unawares on a Balkan beach”, itsnicethat.com (6/11/2015) | |
“Tadao Cern: Comfort Zone”, bleek-magazine.com (5/17/2015) | |
Ellen Scott: “‘Comfort Zone’ photo series hammers home that EVERY body is ‘beach body ready’”, cosmopolitan.co.uk (5/2/2015) | |
Rachel Moss: “Photo Project Of Real People At The Seaside Proves All Bodies Are ‘Beach Body Ready’”, huffingtonpost.co.uk (5/1/2015) | |
Lynzy Billing: “13 Photos That Prove You Can Be Any Size Or Shape To Be Beach Body Ready”, buzzfeed.com (4/29/2015) | |
Ruth Schneeberger: “So sehen echte Menschen aus”, sueddeutsche.de (4/21/2015) | |
Dovydas Kiaulaikis: “Letting it all hang out”, in: baltic outlook 4 (2015) p. 46, also: airbaltic.com (4/2015) | |
“Revealing the Truth – Amazing Van Gogh photo reconstruction by Tadao Cern”, websitedesignwebdevelopment.co.uk (3/15/2015) | |
“Eva Vuillemin & Tadao Cern | Radio Arty”, fluxfm.de (2/3/2015) | |
Daniel Miller „In their comfort zone! Weird and wonderful photos celebrate how blissful sunbathers forget body hang-ups on the beach”, dailymail.co.uk (1/27/2015) | |
Tadao Cern: “Comfort Zone: Sunbathers In All Their Glory”, boredpanda.com (1/2015) | |
2014 | Peter Schuffelen: “Making of ‘Comfort Zone’: Homo Strandiensis”, photographie.de (7/2014) |
“Fun Portraits of Unaware Lithuanian Beach-Goers – On the Beach Week”, fotografiamagazine.com (6/23/2014) | |
Friederike Krüger: „Gestrandet“, sz-magazin.sueddeutsche.de (3/27/2014) | |
“EK Interview: Tadao Cern”, emptykingdom.com (1/31/2014) | |
Sabine Danek: „Porträt: Tadao Cern“, page-online.de (1/17/2014) | |
Vasilis Lagios: „The Comfort Zone Photo Project by Tadao Cern“, designfather.com (2014) | |
2013 | „Entspannt am Strand: Schonungslose Porträts“, t-online.de (12/10/2013) |
Sandra Danicke: “Nur die Sonne war Zeuge”, zeit.de (11/28/2013) | |
„Tadao Cern’s Comfort Zone“, phaidon.com (11/27/2013) | |
Jené Gutierrez: “Tadao Cern’s Photographs Of Sunbathers (And Their Lack Of Inhibitions)”, beautifuldecay.com (11/20/2013) | |
Lex van den Berghe: “Tadao Cern’s Photography Blows … And the Pictures are Great”, thedreamwithinpictures.com and blogs.adobe.com/photoshop/2013/03/tadao-cern.html (3/21/2013) | |
“Tadao Cern: Revealing The Truth – Mona Lisa”, urdesign.it (3/8/2013) | |
“Van Gogh Self-Portrait: Tadao Cern Gives The Artist A Contemporary Facelift”, huffingtonpost.com (1/15/2013) | |
“What Van Gogh’s Famous Self-Portrait Looks Like as a Photograph”, theatlantic.com (1/10/2013) | |
2012 | Hannah Booth: “Big picture: Blow Job, by Tadao Cern”, theguardian.com (5/25/2012) |
Noemi de la Torre: „Tadao Cern’s Art Will Blow You Away”, abcnews.go.com (5/17/2012) | |
Advertising Campaigns |
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BMW, Samsung, NewYorker, Chupa Chups, Mentos, Claro, Münchner Volkstheater | |
Tadao Cern
„I spend every single day in my studio and my creative process is more similar to playing. Everything that I create comes out of curiosity. The same rule is applied no matter what media I’m using: photography, painting or sculpture. Since I coming from the background of architecture, I’m focusing not only on the ideas of my work, but also onto the execution of them. I want my work to be flawless and as simple as possible.“ (Tadao Cern, 2016)